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Setup guide

Set up AI reply rules

Reply rules decide which new reviews get an AI reply and what happens to it: saved as a draft, held for approval, or posted to the store. Owners and admins can create rules.

Create a rule

  1. 1

    Open Automation & AI Replies

    In the sidebar, open Automation & AI Replies and click Create Automation, or start from a preset such as Auto-publish positive reviews; require approval for negative review replies.
  2. 2

    Select apps

    Choose the apps the rule applies to.
  3. 3

    Set conditions

    Leave Any new review is received, or add conditions such as review rating, review text, app version or country.
  4. 4

    Choose tone and instructions

    Pick the AI response tone (professional, friendly, empathetic or casual) and add custom instructions, such as your support address or what not to mention.
  5. 5

    Decide what happens to replies

    Turn on Approval Mode to keep replies Pending until someone approves them, or Publish replies automatically to post them as soon as a matching review arrives. With both off, replies are saved as drafts.

Good to know

  • Drafts are written in the language of each review. See multilingual replies.
  • Each AI reply counts toward your plan: Starter includes 100 a month; Pro and Enterprise are unlimited.
  • Drafts that invent facts, promise fixes or include contact details you didn't provide are rejected and rewritten once.
  • You can still reply by hand to any review from the Dashboard.